This document outlines the privacy practices of Kuwait Food Co (Americana) LLC, its subsidiaries and affiliates (referred to as "Company," "we," "us," or "our"), emphasizing our commitment to privacy. We are dedicated to safeguarding your personal information and ensuring transparency regarding our handling of it. This Privacy Policy ("Policy") details the methods by which we collect, utilize, store, and secure your information.
By accepting this Privacy Policy, you acknowledge and consent to the collection and use of your personal information by our Company. Your data will be utilized to deliver an integrated customer experience, which may include personalized services, marketing communications, participation in loyalty programs, and enhanced customer support, among other related services.
This Privacy Policy governs the Peet's Coffee mobile application (the "APP") as well as any other platform owned by the Company that directs users to this Policy. It covers all interactions conducted through the APP, including registration for the Peet's rewards program and order placements, during which we collect specific personal information in order to provide our services and fulfill user requests.
The APP may contain links to external websites or services not operated by the Company. If you access these third-party services, please be aware that they are governed by their own privacy policy, terms of service, and data practices. The Company is not responsible for how those third parties handle your information, and we encourage you to review their privacy policies before providing any personal data.
Upon accessing our APP or visiting our stores, we collect information about you and the services you utilize. The information gathered is mainly classified under these categories: (1) information you provide voluntarily; (2) information we collect automatically; and (3) information acquired from external sources.
We may collect and process the following categories of personal data:
This includes, but is not limited to, your full name, email address, postal mailing address, telephone number, day and month of your birthday, demographic information (such as gender) and unique account credentials such as username and password, which are necessary for account creation and its management.
This includes information related to your order history, payment records (which are securely handled by authorized third-party service providers), the products you have purchased, the frequency of your purchases, items in your purchase cart, and any rewards or promotions linked to a purchase.
This category includes information such as age, gender, stated preferences, and interests that you voluntarily provide to us for the purpose of service personalization and enhancement.
This pertains to device-specific identifiers, your Internet Protocol (IP) address, browser type and version, operating system, and data concerning your interactions with our systems, which may be collected through the use of cookies and other similar tracking technologies. Certain information is collected due to Wi-Fi Service – We collect certain information such as your MAC Address, dynamic IP Address, device Browser agent, email address, name, and mobile number to provide this service. We encourage you to thoroughly review the terms of use on the activation page before accepting and connecting.
Subject to your explicit consent and enablement of location services, we may collect information regarding your precise or approximate geographic location.
In specific and limited circumstances, such as recorded customer service interactions or within premises equipped with Closed-Circuit Television (CCTV) systems, we may collect audio or video recordings for quality assurance, security, assist in crime prevention, detection, and investigation, safeguard the health and safety of our employees and visitors and related legitimate purposes.
We may generate inferences based on your interactions with our services. These insights are utilized to personalize your experience and improve the functionality and relevance of our offerings.
To ensure data accuracy and enhance our understanding of our users, we may supplement the personal data you provide with information obtained from trusted business partners, publicly accessible databases, or social media platforms, where such collection is lawful and in accordance with applicable regulations.
Some information we collect is from unaffiliated sources, including in some cases information that is publicly available, provided by or purchased from marketing business partners, or present on social media platforms.
We may gather information that you provide on blogs, chat rooms, or social media platforms. Furthermore, we may acquire data about you from additional sources, such as information aggregators or event co-sponsors, to enhance our data quality. This enables us to rectify inaccuracies, bolster transaction security, mitigate fraud, and present product recommendations and exclusive offers customized to your preferences.
We collect certain information using cookies to enable our systems to recognize your browser or device and to provide our services to you.
We utilize your information to provide a range of services, including order processing, enhancing your customer experience, advertising and promotions, and improving interactions across with our APP.
We process your personal data in order to:
We may use your contact details and preferences to:
Your information may be used to:
Where permitted by law or with your consent, we may:
In certain cases, we may use your information in ways not described above, but only when you explicitly allow us to do so.
We may share your personal information with third parties when necessary to deliver our services, to fulfill our obligations towards brand owners, manage our programs and offerings, and comply with legal requirements. These include but are not limited to:
We respect your preferences regarding marketing communications. You can manage the types of communications you receive from us, including promotional emails, and push notifications, at any time. If you no longer wish to receive marketing materials, you can opt-out by disabling them through your device's settings. Please note that opting out marketing communications will not affect transactional communications related to your account or orders, such as receipts or customer service response.
When the Company acts as a data controller, determining the means and purposes for processing your personal data, we rely on valid legal bases for this activity. Depending on your engagement with our App, we may process your information in accordance with one or more of the following legal grounds:
We process your information when it is necessary to provide you with services you've requested, such as:
We may process your data for purposes that support the operation and growth of our business, where those interests do not override your rights and freedoms. These include:
Certain processing is required to meet our responsibilities under applicable laws, such as:
In situations where we rely on your explicit permissions such as when sending personalized marketing communications or using your location for nearby offers—we will only process your information if you have provided clear consent. You may withdraw your consent at any time by adjusting your communication preferences in the App or by contacting us directly.
We are committed to safeguarding your personal information with the utmost seriousness. We implement commercially reasonable, industry-standard technical and organizational measures designed to safeguard personal information against unauthorized access, disclosure, alteration, misuse, or destruction. These measures include, but are not limited to firewalls, secure socket layer (SSL) technology, intrusion detection systems, and strict access controls, all intended to ensure confidentiality, integrity, and availability of your data. Access to personal information is restricted to authorized personnel who are bound by contractual and legal obligations of confidentiality. While we take all appropriate steps to protect your information in accordance with applicable data protection laws, you acknowledge that no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure. Accordingly, we disclaim any liability for unauthorized access or use that is beyond our reasonable control and encourage you to take appropriate precautions to protect your own information.
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy, including administering the Peet's Rewards Program, processing transactions, complying with legal obligations, and maintaining records for legitimate business needs.
Loyalty-related data, such as your transaction history and reward activity, may be retained to ensure program continuity, even if you uninstall or delete the App from your device.
Your personal information may be transferred, stored, or processed in locations outside your country of residence, including any country that offers the same level of data protection as your home country. In these instances, we adopt suitable legal measures and safeguards to ensure that all international data transfers comply with relevant data protection regulations. These measures may involve the use of standard contractual clauses sanctioned by appropriate regulatory bodies, binding corporate rules, or other lawful transfer methods. We are dedicated to ensuring that your personal information is kept safe and secure, irrespective of the country in which it is processed.
Our APP is not targeted towards, nor intended for use by, anyone under the age of 18. A USER MUST BE AT LEAST AGE 18 TO ACCESS AND USE THE DIGITAL ASSETS. If the User is between the ages of 13 and 18, he or she may only use the APP under the supervision of a parent or legal guardian who agrees to be bound by the terms and conditions of this Policy. In order to access our APP, you will need to register an account. You agree to (a) create only one account; (b) provide accurate, truthful, current and complete information when creating your account; (c) maintain and promptly update your account information; (d) maintain the security of your account by not sharing your password with others and restricting access to your account and your computer; (e) promptly notify us if you discover or otherwise suspect any security breaches relating to the APP; and (f) take responsibility for all activities that occur under your account and accept all risks of unauthorized access.
To access certain features such as location-based offers or personalized in-store experiences, you may need to enable location services on your devices or within our App. If you choose to share your location, we may use this information to customize your experience, send relevant promotions, or assess the effectiveness of marketing campaigns. You can manage or disable location sharing at any time by adjusting your device settings. Please note that disabling location services may impact certain features of the App, but you can always re-enable location tracking later.
You have control over the communications you receive from us. You can manage your preferences for promotional emails, push notifications, and in-app messages within your account settings. If you choose to opt-out of promotional emails, you may still receive transaction-related communications. Additionally, opting out of promotional emails does not affect your receipt of any marketing text messages if you've opted in to receive them.
You may have certain rights regarding your personal information, including:
We reserve the right to modify or update this Privacy Policy at any time to reflect changes in our legal obligations, business practices, or the features of our Services. Any material changes to this Policy will be communicated to you through appropriate means, which may include prominent notice on our App or a direct in-app update, in accordance with applicable legal requirements. Your continued access to or use of the Services following the effective date of any such revisions shall constitute your acknowledgment and acceptance of the updated Privacy Policy. We encourage you to review this Policy periodically to stay informed of our data handling practices.
Should you have any inquiries or issues regarding this Privacy Policy, or if you wish to assert your rights as outlined in this Policy, please reach out to us at: peetsappsupport@americana-food.com
